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Tuesday, March 10 • 11:30am - 11:45am
S47-02: E-Resources Marketing: Instruction vs. Social Media

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In order to determine whether instruction or social media is more effective for database marketing, two databases with historically low usage were promoted from September-December 2019; one through instruction and the other through social media. This study assesses the success of the promotional campaigns by compairng usage data.

*This 15-minute short talk is one part of the 45-minute session.

avatar for Caitlin Harrington

Caitlin Harrington

Electronic Resources Librarian, University of Memphis

Tuesday March 10, 2020 11:30am - 11:45am CDT
Room 203
  1. Managing e-Resources & Licensing